Black and White-inspirations

After viewing music videos from all genres (but more from the popular/alternative) I have come to realise that sometimes, a change in stock, a tinge or filter being applied to a music video can achieve excellent effects. In particular, the black and white effect can be used to set a dull, upsetting on and reflect the music that the video is promoting. I think that this would work particularly well with my own video, as the music (and lyrics) reflects ideas of sadness and misery whilst having a slight sense of hope towards the end which can also be achieved by the romanticised image created by the black and white effect. instances where black and white create a certain effect include...

Leona Lewis-Footprints in the sand

Here, the use of black and white creates a miserable, dull, upsetting feeling which perfectly reflects the music, lyrics and the images been shown on screen. It could also be argued hints that the events shown are in the past-so perhaps the characters (but more likely actual people) have now passed away, or that the situations being presented are cyclical-never ending and despite the black and white effect are constantly occurring and will continue for as long as the issues in society remain.

The Silence-Alexandra Burke
The black and white effect used in the Silence has quite a different effect, emphasising wealth and evoking the idea of class. It also emphasises the facial expressions and appearance for the star. However, it could also reflect how the colour seems to have been drained from her life, once again coinciding perfectly with the lyrics and music which explore ideas of something that used to be present but has now disappeared (resulting in silence)

Someone like you-Adele
Once again, the black and white reflects the song and upsetting nature of the lyrics. The whole video basically includes the artist reflecting on her past, wondering down a place that seems to hold happy memories but that has now passed. The black and white therefore backs this idea up, as it connotes the impression that the story being through the lyrics is very much in the past tense-reinforcing the idea of something that has now gone whilst achieving great effect.

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After being greatly inspired by the various effects created by the use of balck and white, I have confirmed that the entire (if not majority) of my final outcome shall be in black and white.