Audience expectations

After narrowing down my song choice and investigating existing music videos, I have come to identify my target audience as.....

Females age 14-25 who are fans of popular/alernative music, likely in
 the D-E Socio-economic status bracket

Clearly addressing my Target audience has allowed me to directly ask them "what type of music/music video would you expect this artist to produce" (the artist being similar to the one I would like to include in my own). The artist I have chosen is Gabrielle Aplin, a singer who has very recently emerged, so hopefully, although most target audience members would recognise her music, they may not be familiar with her appearance and identity yet.
I feel that understanding what the audience expect just from one single image of an artist is crucial in providing the audience with a product which they do not feel alienated by as a result of it being so far away from abiding by the key codes and conventions that such texts usually do. I have asked 8 people (who would fit into the target audience of Gabrielle Aplin's music, as well as that of my own project)to write down their thoughts when asked the above question, with the following results......

The target audience seem to have identified Gabrielle as the singer of slow, meaningful music and of the indie/alternative genre. This task has proved very interesting to me as it has reinforced the idea that the audience often make assumptions and expectations about a music video or the type of music an artist would produce just by the appearance of them. this seems particularly interesting given the simplicity and ambiguity of the image they were provided with. once I have identified the artist of my own music video, I shall complete a similar task to directly address the target audiences needs.