Through directly targeting my target audience, I have concluded that the audience I have targeted (Young people of either gender, between the age of 15-25), I have concluded that the majority of viewers would use the text to gratify their sense of personal iderntity (According to the uses and gratifications theory, Blumler & Katz, 1970's) by relating to the charaacters that are presented in the texts. This may be done by the situations which they may beable to relate too, their character and enviroment, whilst perhaps being comforted that their current situation is not as unfortunate as those presented on screen. Another idea outlined by the theorists is that some may use media texts to build their own personal relationships, through talking about the texts in a social situation.
According to Young and Rebican's four consumers theory, my music video would most likely be directed at the 'smainstreamers' whom appriciate security and welbeing, and therefore the impact of such unstable situations in the narratives are likely to affect them more.
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